Because of population growth and economic development, water resources in many parts of the world are pushed to their natural limits. In turn, the ability of cities and countries to grow, attract investment, meet the fundamental needs of populations and ensure environmental protection will be increasingly threatened if water resources are not smartly managed. Unlike oil, there is no substitute to fresh water. Water is the finite resource that enables life and fuels all human activities. It’s now essential that the public, industries and policymakers understand, prioritize and act. Solutions and models are available; taking action to implement them will ensure the viability and sustainable development of our society, along with the preservation of a healthy environment.